Hy-Vee is partnering with food tech SaaS company Deliverect to support the expansion of the retailer’s digital food ordering. The retailer will integrate Deliverect into each of Hy-Vee’s Fast & Fresh Market Grille Express stations for streamlined order and aggregated menu management.
Hy-Vee is also leveraging Deliverect’s analytics to make more data-driven decisions on its menu offerings and inventory.
Hy-Vee’s Fast & Fresh convenience concept has 190 locations throughout the Midwest. According to the retailer, automating the order creation process will eliminate manual entry of meal and snack orders, helping staff focus on preparing high-quality meals.
The retailer began collaborating with Deliverect in January 2024, piloting a custom integration across all store locations. The entire project, from kickoff to completion, took three months. Hy-Vee’s Fast & Fresh app was initially developed to leverage Deliverect’s order and menu management. The app offers a seamless ordering experience – similar to platforms like Uber Eats and DoorDash. Deliverect also built a custom curbside notification solution, significantly increasing customer convenience and operational efficiency at each convenience store location.
Hy-Vee, Inc. is an employee-owned corporation operating more than 570 business units across nine Midwestern states with sales of more than $13 billion annually. The retailer has over 75,000 employees.
